Domain Registration Rumors: ‘Star Wars: Identities’ By LucasFilm And ‘Phantoms’ By Paramount
It’s hard to hide from domain registration. In today’s Internet culture, URLs, Twitter handles and Facebook pages are a huge part of a film’s marketing strategy and it is paramount that studios acquire them before an official title is released. This way they won’t be squatted, or hilariously spammed, whichhappened to Sonythis weekend.
Sometimes studios register domains on the off chance a project gets made. In other cases, domain registration can reveal a project’s title or existence way before it’s ready for public knowledge. For example, the title of the new James Bond filmSkyfallwas revealed a month beforethe official announcement and Marvel has domains for movies likeDoctor StrangeandAnt-Manyears before those projects are likely to be made.
There’s your context, here’s your news.Lucasfilmhas registered several domains revealing a project calledStar Wars: IdentitiesandParamountjust registered a few for something calledPhantoms. What could these projects be? Explore the options after the jump.
Both of these pieces of news were broken byFusible.Click herefor the Paramount news andhere forthe Lucasfilm news. E-mails to both companies have yet to be returned as of publication.
Though there was aPhantomsmovie released in 1998 by Dimension (it’s the one Affleck was the bomb in) there’s no evidence the projects have anything to do with each other. It’s likely an original screenplay.
The more interesting piece of news is the LucasFilm registration. What isStar Wars: Identities? Though the Fusible article surmises it could be the title of a new movie or TV show, it’s much more likely some kind of new game. Purely speculating, it sounds like the name of a role playing game where someone can be whatever kind of Star Wars identity they’d like: Jedi, Sith, Stormtrooper, Wookie, etc. That’s just a guess, but it makes more sense than saying it’s the title of the live action TV series.
What do you think about this? Are you interested in these domain registrations?
