‘Captain America,’ ‘Super 8,’ ‘Transformers’ And More To Have Super Bowl Commercials
We won’t know until this Sunday which two teams will be playing inSuper Bowl XLVon February 6 (Let’s go Jets!) but we do know several of the movies that will be competing during the commercial breaks.The Hollywood Reporteris reporting that Paramount has five commercial spots for some of its upcoming films:Super 8, Transformers: Dark of the Moon, Captain America: The First Avenger, ThorandRango, Disney will be promotingPirates of the Caribbean: On Stranger Tides,DreamWorks has bought timeforCowboys & Aliensand Relativity will air a spot forLimitlessstarring Robert De Niro and Bradley Cooper.
Ads this year cost $3 million for a 30 second spot, slightly up compared to last year, so other studios have chosen to save money and buy time during pregame orGlee, which will air immediately following the game. Read which films will appear in those slots and also why we believe this isn’t the end of the Super Bowl shuffle.
According toThe Hollywood Reporter, in addition to the films listed above that will appear during the game, Sony bought pregame ads forJust Go With It,Battle: Los AngelesandPriest,Focus Features has got an early spot forThe Eaglestarring Channing Tatum and Jamie Bell and Paramount will runKung Fu Panda 2then as well. DuringGlee, Relativity will have a commercial forTake Me Home Tonightand Paramount will go forJustin Bieber: Never Say Never.
In the Reporter piece, they surmise that Warner Brothers and Fox are “sitting this year out” which makes very little sense, especially for Fox since the Super Bowl is on Fox this year. Granted, 20th Century Fox and Fox Television are totally separate entities but they fall under the same huge corporate umbrella, you’d think they’d use the biggest television even of the year to help their movies out. And maybe they still will.
Are there any movies that are getting spots that you kind of wish didn’t? And out of the films that we know will be shown so far, which are you most excited to see?
