Online Distribution Of Red Band Trailers Draws Controversy
Online Distribution Of Red Band Trailers Draws Controversy Is the red-band trailer the newJoe Camel? The cartoon character allegedly used for years as a means to lure kids to cigarettes was retired in 1997 after a suit was brought against R.J. Reynolds claiming that sales of Camels to underage kids had skyrocketed since the US introduction of the ad character in 1988. Now some are saying that red band trailers effectively target underage audiences for R-rated films in much the same way that Joe Camel was used by R....